Mobile Engagement Strategy Manager

Disruptive FinTech Start Up looking for Mobile Engagement Strategy Director

We are aiming to disrupt the global retail shopping experience through various
consumer touch points. We are a FinTech company sitting in the intersection between blockchain, social media, payments and retail. We are a fast­moving company that has experienced rapid growth. Over the past year our team has grown from 5 members to over 45 and we are operating internationally. We are about to launch our US consumer cash back ap.

Mobile Engagement Strategy Director is a key member of the Marketing and
Communications team, helping maintain share of mind with our user base.The Digital Communications Manager is the digital voice for the business implementing
communications strategy and content for the website, social media channels, blog
content and mobile technology. If you have integrated marketing experience and can organize, drive groups toward common goals in a productive way and are comfortable engaging with execs and individual contributors alike, we want to hear from you.

What you will do

• Lead creation and execution of engagement & retention programs for all digital touch points to resonate with our audience
• Build audience marketing capabilities ­ develop understanding/expertise of platform global install base leveraging research and analytics (User Segmentation, Behavior Analysis, A/B Testing, Market Analysis etc.)
• Manage the lifetime value of the user base and initiate programs to increase it
• Define user engagement KPIs and report to management on impact and ROI for all
end­user marketing programs and activities
• Create scalable and repeatable global operational processes to improve the efficiency of engagement & retention
• Drive mobile re­engagement efforts while holding campaigns to goals and delivering incremental value
• Build and deploy push notification strategy to increase app engagement and improve user retention
• Guide platform roadmap development by contributing from user engagement analytics

Technical Requirements

• Minimum of 3 years of relevant work experience in mobile marketing, CRM, lifecycle marketing, retention marketing, or other data­driven marketing messaging experience
• 3 years experience with CRM automation, marketing automation platforms (email and push), CMS tools
• Thought leader with a solid understanding of the key business drivers and customer dynamics in the digital media, commerce, advertising, mobile, and high­tech industries.
• Knowledge and understanding of consumer habits, motivation techniques, generating engagement via social and mobile digital touch points
• 3 years experience translating business issues into customer solutions including opportunity identification, requirements development, and delivery
• Self­driven entrepreneurial and data driven mindset with excellent communication skills and ability to craft engaging copy
• Innate curiosity of learning about emerging platforms with a solid understanding of current platforms, especially mobile
• A forward thinker and big picture visionary

Compensation

Competitive Salaries, Equity packages, Stock Options, Team Socials, Paid vacation days, Free coffee, tea, snacks and Insider access.

EOCC

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Industry

• Marketing and Advertising
• Fintech
• Mobile Applications

About Fluz

Now, more than ever, is a time to earn extra money.  Fluz helps you earn exponentially. Earning fractions of a percent back on your own purchases won’t change your life. But Fluz members earn at an exponential rate — up to a meaningful full-time income.  With Fluz, members earn fractions of a percent from a network of thousands.

Fluz helps you earn while you sleep: members use Fluz to earn cash back on their everyday shopping. But unlike other rewards programs, Fluz harnesses social networks to earn cash back for an ever-expanding web of connections; whenever you, your friends, or even their friends make a purchase, you keep earning. And they earn, too.

Fluz pays you to save socially: anytime someone joins through you, they become part of your Fluz network, even total strangers. Your network grows quickly as friends invite friends of their own — and it’s all tied back to you. As members of your network use the Fluz app to pay at our list of 250 stores, you both earn together.