Delta came to Fluz looking to get ahead of the holiday travel rush.
Holiday travel planning starts early. Flights get booked months before they're taken, and for a lot of travelers, the gift card gets claimed before the ticket does. Heading into the back half of 2026, Delta wanted members thinking about holiday flights before fares climbed and the best dates disappeared — which meant showing up before the rest of the holiday marketing calendar did.
Gift cards are a natural fit for that kind of early move. Every card bought introduces the brand to someone who might book because of it, and for a travel brand, "early" is the whole game.
We built it as a single-day event, not an always-on rate.
On September 24, Fluz ran a one-day Delta party at an 8% cashback rate. Parties work differently than a flat discount sitting in the app — the rate climbs as more members commit, so joining one becomes a reason to tell someone else rather than a quiet markdown. This one ran a little over an hour before closing.
On the day of the party, Delta's volume on Fluz ran at roughly eleven times its typical daily pace.
The day ran at roughly eleven times Delta's typical pace on Fluz.
Against Delta's usual daily volume on Fluz over the prior month, September 24 was a clear outlier: volume ran at roughly 11 times a typical day, and the number of cards sold ran at roughly 10 times typical. For the week the party fell in, volume and card counts both landed well ahead of the same week in 2025 — roughly 8x the volume and about 4x the cards, though that comparison is working off a quiet base from last year, so it's a direction more than a precise multiple.
Roughly one in five of the party's buyers were buying Delta on Fluz for the first time. Another one in five hadn't bought the brand in six months or more — a real, if modest, reactivation signal sitting inside a single-day event.
The campaign landed inside a year that's more than doubled Delta's business on Fluz.
Zoom out, and the September party sits inside a much bigger trend. 2026 has been a bigger year for Delta on Fluz than 2025, with campaigns running across nearly every month rather than just this one. Year to date, Delta's volume on the platform has more than doubled compared with the same stretch of 2025.
The September party didn't do that growth alone — it's one campaign in a fuller calendar — but it sits inside that trajectory rather than apart from it. A single event earns its place in the partnership by adding to a pattern, not by carrying it on its own.
What's next for Delta on Fluz.
Delta and Fluz are already planning around the rest of the holiday season, with more campaigns on the calendar heading into 2027. Holiday travel doesn't wait for a slow month, and neither will Delta's presence on Fluz.
Curious what a Fluz campaign could do for your brand? Get in touch.