Pay Smart, Save More: The Snaplii Story

Snaplii is a digital wallet built on one simple idea: shopping should pay you back.

Spencer Xu didn't set out to build a coupon app, or a gift card app, or even a rewards app. He set out to build a digital wallet for North America. The product has evolved a lot since day one, but the mission hasn't budged: help people save real money on the things they're already buying.

"I want to do something great in North America. I believe I can do anything."

From digital coupons to a real digital wallet.

The first version of Snaplii was a digital coupon app. It worked, but Spencer kept pulling on the thread. Coupons saved people a few dollars here and there. A wallet, with cashback built in, could change how people shopped altogether. So the team rebuilt around that idea: every purchase puts real value back into your balance, viewable in the app, usable anytime.

"It's not about a gift card or prepaid card or Visa card, it's about how to help the customers save money."

Built by a payments team, not a startup-of-the-week.

Snaplii didn't come out of nowhere. Spencer and his core team came out of SnapPay, a licensed Canadian payment company that handles cross-border settlement for Alipay and WeChat Pay. That's over a decade of work in payments, compliance, and financial infrastructure before Snaplii ever shipped. The result is a consumer wallet that treats security and licensing as the table stakes they actually are.

A cashback engine that runs on Fluz.

Snaplii needed a reliable way to source gift cards from 400+ top brands at scale. Fluz powers that supply through its API, so when a Snaplii user buys a gift card for Uber, Nordstrom, Lowe's, or any of the brands on the platform, Fluz is the rails behind it. It's a behind-the-scenes partnership that lets Snaplii focus on the shopper experience while the cashback economics quietly work in the user's favor.

"With today's high inflation rate, I can help the customer to save an additional 5%, 10%, why not?"

What's next: AI agents, stablecoins, and the next wave of payments.

Spencer is already looking past where most fintech is today. Snaplii recently launched an Agent-to-Merchants feature that lets AI agents make real purchases on behalf of users, safely and compliantly, without exposing card credentials. To Spencer, this is what comes next: AI, stablecoins, and a banking industry that's about to look very different from the one we grew up with. Snaplii is positioning itself to be ready for it.

"The world has been changed. AI came up and cryptos, stablecoin. The financial industry is about to have a big change."

Spencer Xu, Founder and CEO of Snaplii