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LLC Plane

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How do I name my company?

Learn how to name your company during the LLC incorporation process.

How to name your company

LLCs are subject to naming regulations to ensure clarity and distinction. Here are some guidelines to follow:

Be unique

Your LLC name must be distinct to avoid confusion with existing entities.

Include "LLC"

Make sure to add "LLC" or "Limited Liability Company" in your name to signify your legal structure.

Avoid restricted terms

Refrain from using financial terms like "insurance," "trust," "bank," or "incorporated."

State-specific variations

Rules regarding LLC names can vary from one state to another. Consult your state’s regulations to ensure compliance. If you incorporate with Fluz, we’ll help you choose a name that is compliant.

LLC name vs. business name

Your business name and LLC name do not have to be the same. Your business name is how you present yourself to customers while your LLC name is for legal purposes.

Branding considerations

Your LLC name serves as your official registered entity, while your business name is a branding tool.

Legal obligations

When filing tax returns, opening bank accounts, or applying for loans, you must use your LLC name, complete with "LLC."

Trust and legitimacy

Including "LLC" in your name enhances credibility and assures potential customers of your business' legitimacy.

Secure your business name

Here are two paths you can take to secure your business name:

DBA application

You can secure a business name by applying for a "Doing Business As" (DBA) alongside registering your LLC name with state and local authorities.

Reserve with your state

If you've stumbled upon the perfect business name but aren't ready to establish your LLC, consider reserving it through your Secretary of State's office. Reservation terms vary by state, typically spanning from 30 to 120 days.

Incorporate today

Fluz is here to help you navigate the LLC incorporation process with confidence and ease. Learn more about how we can help you get incorporated from start to finish.

Form a company with Fluz
Incorporate your company today

Our cost includes everything you need to get started, including all state filing fees.

FormACompany Coin
$350 one-time setup fee

Company incorporation in Wyoming, including all state filing fees


Signed incorporation documents to establish company bylaws


First year of registered agent


Tax ID (EIN) filing and retrieval


BOI Filing

$150 annually after your first year

Maintain your registered agent


Access document templates


Keep partner perks


File your annual report


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Fluz is not offering legal or tax advice. Please consult with your lawyer for legal guidance on the best process for opening a company. Please consult with your tax accountant for guidance on any tax implications of forming a company. Fluz is not your registered agent.